Have you ever wondered how the blogging universe works when it comes to promoting a business on social media? Influencer Marketing for Dummies is a great go-to guide for brands, and bloggers alike, looking to explore the rapidly growing arena of influencer marketing.
When I started blogging about two years ago it was a hobby to occupy my free time. Like a lot of people, I was a fan of a certain popular food blogger who had her own TV show. It is glamorous, exciting and easy, right? You pick a name and buy a domain, tell a few stories about your everyday life while making a fun recipe and… BOOM! instant success.
In case you haven’t figured it out yet, blogging isn’t that easy.
Sure anyone can start a blog, but how do you transition from that to the being an influencer? My next step was to look at the local bloggers around me who were *gasp* making money from their blogs. This part really grabbed my attention.
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Not only where these folks sharing an opinion with their audience, but brands were paying them for it! The MBA inside me got a little tingly at the idea. I was just transitioning from my corporate career into ‘self-employment’. Basically I was laid off after 14 years and had no idea what to do from there.
Fast forward a year and I have gained a lot of insight into blogging and the world of influencer marketing. When the opportunity to review Influencer Marketing for Dummies came about I jumped at the chance. The gals at Clever Girls have compiled an awesome tool to help brands navigate the emerging concept of influencer marketing.
Influencer Marketing for Dummies
My favorite part of the book was Chapter 6: Blog Influencers. As a blogger who is still learning how to interact with brands it was interesting for me to see things from the other side. The chapter details topics like ‘Finding the Bloggers Who Are Right for Your Brand’ and ‘Looking at the Details: Content Is King’.
We (bloggers) tend to stress over the what is perceived as the end-all-be-all of blogging, page views or monthly impressions. The chapter goes on to discuss how brands should be looking at a blogger’s overall influence. Because it really is about how an individual engages their audience and not just the analytics.
Communication between an influencer and brand is the cornerstone for a successful campaign. Be direct, but considerate. Set manageable goals for both parties. Drive engagement with a solid call to action. Set the expectation for visually appealing, relevant and enticing content. Pay attention to your message and disclose the relationship between influencer and brand.
Yes, the FTC cares what we are doing.
You can pick up a copy of Influencer Marketing for Dummies on Amazon to read for yourself the how authors Kristy Sammis, Cat Lincoln and Stefania Pomponi of Clever Girls are paving the way for brands breaking into influencer marking.
What questions do you have about influencer marketing?
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
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